A STRATEGIC HOLISTIC APPROACH
Crafting a benefits strategy is only as effective as the level of awareness and engagement it generates among employees. With The Experience Lab and our custom communications services, our clients have the opportunity to unlock the full potential of their benefits program while fostering a more fulfilled and motivated workforce.
Our solution and services extend beyond just creating content; they embody a collaborative partnership with a teams of experts specializing in creative design and benefits engagement. Working together, we tailor communication strategies and customize assets to meet the unique needs and objectives of our clients.
The Cornerstones of the Experience Lab Success:
Communications Strategy – Discovery & Development Solution
Our collaboration kicks off with a dynamic strategy workshop that is specifically designed to support your company’s culture, benefits program objectives, and employee engagement needs. This step is vital for understanding your unique challenges and success benchmarks. Aligning our strategy to your goals is a top priority, and we approach this task with focus and precision. During the workshop, we’ll conduct a comprehensive SWOT analysis to identify communication gaps, explore omni-channel opportunities, and define your company’s success metrics. The Experience Lab team will use their expertise in creative design and employee engagement to craft a tailor-made plan to bring your strategy to life.
Key Talking Points for our Communications Strategy Solution
Employee Value Proposition and Strategic Framework
During the workshop, our experts guide your team to creating an employee value proposition that demonstrates the unique value you offer your employees. This includes components like benefits, total rewards, career development, and work-life balance, as well as your company’s culture, mission, and core values. Gartner reports that an effective EVP can lower annual employee turnover by as much as 69%
Strategy and Success Metrics Deep Dive
The Experience Lab team will lead your team through a deep dive into the strategic process of developing and implementing key performance indicators that align with your company’s core objectives. Success metrics not only enable us to monitor the effectiveness of our communications strategies, but they also provide the opportunity to assess and fine tune the employee experience and journey on a continual basis.
Action Planning and Execution
Facilitated by our expert consultants who specialize in communications, benefits strategy and engagement, and creative technology, these sessions include interactive brainstorming exercises that foster creative thinking and collaborative problem-solving. The outcome is a robust strategic annual communications plan with actionable steps, prioritized engagement initiatives, customized assets, and clear milestones for achieving short-term and long-term goals.
Continuous Improvement Through Analytics
Quarterly Lab Reports and Recalibrations:
An integral component of The Experience Lab is our team’s direct access to real-time analytics and feedback mechanisms. This invaluable resource empowers us to continuously assess the effectiveness of our communications and engagement strategies, enabling our team to implement data-driven adjustments seamlessly throughout the year.
Harnessing these actionable insights, we curate a Quarterly Lab Report for our clients, encapsulating progress metrics, pivotal insights, and strategic recommendations. This iterative approach ensures a continual enhancement of your employee experience and engagement journey.
An Example of a Creative Asset From the Experience Lab
Benefit Guides
The Experience Lab offers a comprehensive solution for the creation of your client’s Benefit Guide, encompassing digital and print formats. Our expertise covers design, pre-press, and packaging, with options for licensing stock art and assistance in copywriting.
Benefit Guide Project Components include:
- Print and Digital Product: The Benefits Guide will be designed as a print and digital program, with a base of 28 pages in a reader spread PDF format. All guides must be in units of 4 pages to ensure print viability.
- Design and Pre-Press: The Experience Lab will handle all of the design work, ensuring a visually appealing and reader-friendly format. Pre-press activities will be conducted by our team to prepare the content for printing.
- Content Collaboration: Our team will partner with your client to determine direction, content, and proofing responsibilities. If a client participates in our Strategy Workshop, we are able to provide a deeper level of consultation and ensure that best practices in benefits education and engagement are infused into their materials.
Sample Benefit Guide Cost Structure:
- Master Guide (English Version): Standard cost starts at $10,000, covering design, pre-press, and packaging for the initial guide.
- Additional Group Guides (i.e. Union and Non-Union): If the same design is used for different groups, each subsequent version will incur a production cost of $4,000.
- Different Language Guides (i.e. Spanish): Due to translation complexities and proofing, language versions will be charged at $7,000 per guide.
We are committed to delivering high-quality, customized Benefits Guides that effectively communicate and engage our clients’ employees. Our services allow for two rounds of changes by the client during each proofing phase of the project. Considerations to keep in mind – any changes in scope or design may impact the cost or project completion date. Our collaborative approach ensures client satisfaction, with transparent pricing and flexibility to accommodate unique requirements.
